Mads Krogh PetersenBrand Systems in the MedTech SectorThere are four key signs of challenges in brand system implementation.Jun 4Jun 4
Mads Krogh PetersenRules on the promotion of prescription medicinal productsLaws, regulation, and codes -– that we will henceforth refer to as rules — set boundaries for pharmaceutical company communication —…Jun 12, 2022Jun 12, 2022
Mads Krogh PetersenMulti-channel product launch in the pharmaceutical industryHCPs reality is increasingly digital [1] and busy [2]. However, HCPs do not feel that this reality is understood by healthcare companies…Mar 1, 2022Mar 1, 2022
Mads Krogh PetersenDo you think of yourself as intelligent and sophisticated?You probably do. I do too. Somewhat. Otherwise, I could not be a Healthcare Multi-channel Marketing expert. And you would not be able to…Jan 20, 20222Jan 20, 20222
Mads Krogh PetersenDansk sprogfyldUdsagn som anvendes som fyld i et ellers tavst, socialt rum. Often tvetydige, men signalerer en form for tilhørsforhold og fællesskab. Har…Dec 27, 2021Dec 27, 2021
Mads Krogh PetersenA digital first, human-centric, HCP communication approach for the post COVID eraIt is no news that many HCPs feel their workload is unsustainable and their role is becoming increasingly unattractive (1). At the same…Dec 16, 2021Dec 16, 2021
Mads Krogh PetersenA Changing Omnichannel Agenda in Pharma“New” key priorities are hastily moving up the digital agenda of many biotech, life science and pharmaceutical companies:Dec 16, 2021Dec 16, 2021
Mads Krogh PetersenAgency types: Creative and Digital AgencyThe Creative Agency’s raison d’être has always been to translate deep human, cultural and market insights into a value proposition and…Dec 16, 2021Dec 16, 2021
