Mads Krogh PetersenRules on the promotion of prescription medicinal productsLaws, regulation, and codes -– that we will henceforth refer to as rules — set boundaries for pharmaceutical company communication —…15 min read·Jun 12, 2022----
Mads Krogh PetersenMulti-channel product launch in the pharmaceutical industryHCPs reality is increasingly digital [1] and busy [2]. However, HCPs do not feel that this reality is understood by healthcare companies…7 min read·Mar 1, 2022----
Mads Krogh PetersenDo you think of yourself as intelligent and sophisticated?You probably do. I do too. Somewhat. Otherwise, I could not be a Healthcare Multi-channel Marketing expert. And you would not be able to…3 min read·Jan 20, 2022--2--2
Mads Krogh PetersenDansk sprogfyldUdsagn som anvendes som fyld i et ellers tavst, socialt rum. Often tvetydige, men signalerer en form for tilhørsforhold og fællesskab. Har…2 min read·Dec 27, 2021----
Mads Krogh PetersenA digital first, human-centric, HCP communication approach for the post COVID eraIt is no news that many HCPs feel their workload is unsustainable and their role is becoming increasingly unattractive (1). At the same…3 min read·Dec 16, 2021----
Mads Krogh PetersenA Changing Omnichannel Agenda in Pharma“New” key priorities are hastily moving up the digital agenda of many biotech, life science and pharmaceutical companies:5 min read·Dec 16, 2021----
Mads Krogh PetersenAgency types: Creative and Digital AgencyThe Creative Agency’s raison d’être has always been to translate deep human, cultural and market insights into a value proposition and…4 min read·Dec 16, 2021----
Mads Krogh PetersenThe Key Online Influencer (KOI) is an upcoming type of Healthcare influencer which otherwise has…Healthcare companies have a interest in developing relationships with KOIs due to the influence they have across the Healthcare system…1 min read·Feb 11, 2021----