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Mads Krogh Petersen
Mads Krogh Petersen

551 Followers

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Jun 12, 2022

Rules on the promotion of prescription medicinal products

Laws, regulation, and codes -– that we will henceforth refer to as rules — set boundaries for pharmaceutical company communication — including education and marketing activities aimed at HCPs primarily, and more cursory and indirectly, aimed at the public, and patients. …

Pharmaceuticalmarketing

15 min read

Rules on the promotion of prescription medicinal products
Rules on the promotion of prescription medicinal products
Pharmaceuticalmarketing

15 min read


Mar 1, 2022

Multi-channel product launch in the pharmaceutical industry

HCPs reality is increasingly digital [1] and busy [2]. However, HCPs do not feel that this reality is understood by healthcare companies and reflected in the Customer Experience provided.[3][4][5] Broadly speaking, HCPs increasingly prefer on-demand, real-time, snackable and personalized communication. This leaves a significantly smaller role for the traditional modes…

Product Launch Strategy

7 min read

Multi-channel product launch in the pharmaceutical industry
Multi-channel product launch in the pharmaceutical industry
Product Launch Strategy

7 min read


Jan 20, 2022

Do you think of yourself as intelligent and sophisticated?

You probably do. I do too. Somewhat. Otherwise, I could not be a Healthcare Multi-channel Marketing expert. And you would not be able to fulfill your current, demanding professional role. We rightly feel intelligent. Our brain features seriously advanced circuitry. Millions of years of evolution have evolved our brain into…

Neuroscience

3 min read

Do you think of yourself as intelligent and sophisticated?
Do you think of yourself as intelligent and sophisticated?
Neuroscience

3 min read


Dec 27, 2021

Dansk sprogfyld

Udsagn som anvendes som fyld i et ellers tavst, socialt rum. Often tvetydige, men signalerer en form for tilhørsforhold og fællesskab. Har en vis familiaritet med “grynt” eller “lyde” ellers typisk forbeholdt dyreriget. “Det så fint” Anvendes for at undgå en konfliktladet stemning trods den ubestridelige tilstedeværelse af et problem…

Sprogsjov

2 min read

Dansk sprogfyld
Dansk sprogfyld
Sprogsjov

2 min read


Dec 16, 2021

A digital first, human-centric, HCP communication approach for the post COVID era

It is no news that many HCPs feel their workload is unsustainable and their role is becoming increasingly unattractive (1). …

Pharma

3 min read

A digital first, human-centric, HCP communication approach for the post COVID era
A digital first, human-centric, HCP communication approach for the post COVID era
Pharma

3 min read


Dec 16, 2021

A Changing Omnichannel Agenda in Pharma

“New” key priorities are hastily moving up the digital agenda of many biotech, life science and pharmaceutical companies: Collecting HCP permissions to allow for personal outreach, especially via email Owning and building comprehensive First Party Data Documenting the value of the (colossal?) investment in Marketing Tech Infrastructure — focus on…

Omnichannel Marketing

5 min read

A Changing Omnichannel Agenda in Pharma
A Changing Omnichannel Agenda in Pharma
Omnichannel Marketing

5 min read


Dec 16, 2021

Agency types: Creative and Digital Agency

The Creative Agency’s raison d’être has always been to translate deep human, cultural and market insights into a value proposition and campaign concept, often comprised of — at the most basic level — a key visual and tag line. A successful campaign uniquely and relevantly fuses the essence of the…

4 min read

Agency types: Creative and Digital Agency
Agency types: Creative and Digital Agency

4 min read


Feb 11, 2021

Key Opinion Leader vs Key Online Influencer in Healthcare?

The Key Online Influencer (KOI) is an upcoming type of Healthcare influencer which otherwise has been dominated by the Key Opinion Leader (KOL). Both types are by definition united by their influence on opinions and decisions with the Healthcare system, but their background, interests, competencies, relationships, etc., vary significantly. These…

1 min read

The Key Online Influencer (KOI) is an upcoming type of Healthcare influencer which otherwise has…
The Key Online Influencer (KOI) is an upcoming type of Healthcare influencer which otherwise has…

1 min read


Feb 11, 2021

Examples of blind spots in marketing towards HCPs

Insight 1 — the busy life of the neurologist Neurologists are time pressed. They often use their downtime to complete their patient visit notes, often needing to spend mental energy to remember what happened based on simple notes taken during the consultation. Concept 1 — the “lunch” patient visit report app

5 min read

Examples of blind spots in marketing towards HC
Examples of blind spots in marketing towards HC

5 min read


Feb 11, 2021

Identifying & Engaging Key Online Influencers in Healthcare

We are online addicts. We spend more time online than offline. We buy goods and service online; we connect with our friends in the digital space; we work virtually; we identify new business connections online; we engage with sales and service rep via online bot technology and most people find…

4 min read

Identifying & Engaging Key Online Influencers in Healthcare
Identifying & Engaging Key Online Influencers in Healthcare

4 min read

Mads Krogh Petersen

Mads Krogh Petersen

551 Followers

Perspectives on Marketing in a Digital World. Co-founder of Vertic http://www.vertic.com

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