Multi-channel product launch in the pharmaceutical industry

  • Insights driven decisions
  • Mapping the HCP decision journey
  • Channel strategy & customer flows
  • Targeting HCPs in the digital ecosystem
  • Planning for success
  • Leveraging experiences in product launch

Insights. Choosing between infinite digital opportunities

Mapping the HCP decision journey –2 perspectives

Channel strategy & customer flows

Targeting HCPs in the digital ecosystem

Planning for success

Leverage Vertic experience in product launch

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Mads Krogh Petersen

Mads Krogh Petersen

Perspectives on Marketing in a Digital World. Co-founder of Vertic http://www.vertic.com